Case Study: British American Tobacco achieves centralized outlet data sharing with IWD NETWORK

British American Tobacco - Customer Case Study

British American Tobacco needed a way to capture and share information in a structured manner across hundreds of outlets around the world. Working with IWD, the company implemented the NETWORK solution to better manage point-of-sale data across its global travel retail operations.

IWD’s NETWORK created a consolidated database of outlets worldwide where BAT products are present, enabling teams to capture and share detailed information on brands, activities, planograms, and more across multiple users throughout the organization. The result was a more organized and accessible system for storing and displaying point-of-sale information, with improved visibility across the business.

British American Tobacco

Alberto Henao Lafaurie

Business Development Analyst