Case Study: British American Tobacco achieves greater productivity and fewer errors with Honeywell's Intermec PB51 smart printing solution

British American Tobacco - Customer Case Study

British American Tobacco (BAT) in Romania, the market leader operating a Ploiești factory with 500+ staff, faced slow, unreliable dot-matrix printers that were costly, bulky, and poorly connected—hampering sales agents who needed portable, field-capable printing. After a two-month review, BAT chose the Intermec by Honeywell PB51 rugged mobile printer from Honeywell to replace its legacy devices.

Honeywell deployed 450 Intermec by Honeywell PB51 printers (integrated with CN50 mobile computers and managed via SmartSystems), delivering 20–30% faster time-to-receipt, reduced printer downtime, and a 65% reduction in paper consumption; sales agents reported improved portability, battery life and fewer printing errors, boosting productivity and customer service while lowering maintenance and operational costs.

British American Tobacco

Gabriel Serban

Trade Marketing & Distribution Systems Manager