RollWorks B2B Case Studies & Customer Successes

RollWorks, part of the Ad Roll Group, is on a mission to empower B2B marketers to impact revenue. Results-driven marketers use the RollWorks B2B Growth Platform, built on their proprietary data and algorithms, to reach the right people, engage with extreme relevance and drive business growth. Their platform enables better sales and marketing alignment with integration to CRM and marketing automation systems. RollWorks partners with growth-minded leaders to help them forge lasting relationships that translate into measurable results.

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RollWorks B2B Case Studies & Customer Successes

Case Studies

How the “AirBnB of College Courses” Achieves 25% Quarterly Traffic Growth with RollWorks

Aircall achieves a high‑engagement ABM program and $192 cost-per-acquisition with RollWorks

Alveo Technology achieves precision targeting and increased leads with RollWorks

Auditoria, an AI-enabled finance platform, achieves a 208% increase in engaged target accounts with RollWorks

BetterCloud achieves 64% shift to 'engaged' and 18 influenced opportunities in one quarter with RollWorks

How Blackbaud saw 4x larger sales opportunities with machine learning

Intent‑data leader Bombora achieves 10x influenced pipeline and higher CTR & conversions with RollWorks

Coupa (business spend platform) achieves 8.7x first-touch revenue ROI with RollWorks

Dialpad achieves 52% faster time-to-close with RollWorks' ABM platform

Digital Guardian achieves 33% increase in sales‑qualified leads with RollWorks

GaggleAMP achieves 6 new deals and $50K ARR in under 3 months with RollWorks

Goverlan, Inc. achieves 15× ROI and upmarket growth with RollWorks

HealthLink Dimensions achieves 234% increase in new logo acquisition with RollWorks

Highspot achieves 40% of new ARR influenced and a 10-point lift in key-account engagement with RollWorks

Honeywell achieves stronger pipeline and higher engagement with RollWorks

Kopis (custom software & ERP company) achieves 70% more leads and 40% more revenue with RollWorks

LeapPoint achieves 50% opportunity influence and 167% revenue lift with RollWorks

LHP Engineering Solutions achieves 3x average lead value with RollWorks + HubSpot

Mixpanel achieves 200% increase in signup volume with RollWorks

Neon One expands into outbound and boosts lead quality with RollWorks

Nixon Medical achieves 200% increase in accounts engaged with RollWorks

NS1 achieves 69X increase in new pipeline creation in 5 months with RollWorks

Obsidian Security achieves millions in revenue in 7 months with RollWorks ABM

Okta achieves 24x higher opportunity conversion and 2.7x reduction in cost per conversion with RollWorks' intent-based ABM

Oracle Dyn achieves 4X retargeting ROI with RollWorks

PayScale achieves 6x ROI in revenue with RollWorks

Personify achieves 8.5X ROI on marketing-sourced revenue with RollWorks

PitchBook achieves a 170% increase in opportunities with RollWorks

Rural Sourcing achieves 30–40% of new website prospects with RollWorks

SnapFulfil achieves 27% of website visits and 4,000 new top-of-funnel leads with RollWorks

Snowflake scales 1:1 ABM to 2,000+ campaigns with RollWorks

Revolutionizing Account-Based Marketing with LinkedIn

Transpay achieves 6.4x higher on-site engagement and 50% lower cost per visit with RollWorks

Trustpilot achieves 84% target-account reach, boosted engagement and pipeline with RollWorks

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Saba

Infrascale

BlueConic