Case Study: Neon One expands into outbound and boosts lead quality with RollWorks

How Neon One Expanded Into Outbound With RollWorks & Salesforce

Neon One, a nonprofit software provider serving small- to midsize charities, faced an unsustainable reliance on Google Ads and inbound leads and needed a more strategic, B2B-focused way to find and target high-fit prospects. The marketing team wanted better visibility into display advertising, tighter alignment with sales, and more niche targeting—so they turned to RollWorks (integrated with Salesforce and Pardot) to support an outbound account-based approach.

Using RollWorks plus Salesforce-driven segmentation, Neon One built dashboards that surfaced spiking accounts, fit grades, account lists, and journey stage to help sales prioritize outreach. RollWorks enabled measurable display attribution (closed-opportunity sources tracked in the platform), reduced bad-fit leads, improved sales/marketing alignment, and helped the company rationalize software spend—results that convinced Neon One to expand RollWorks usage into new product campaigns.

Neon One

Anna Curtis

Senior Digital Marketing Manager