Case Study: Highspot achieves 40% of new ARR influenced and a 10-point lift in key-account engagement with RollWorks

Highspot's Road to Remarkable Engagement and Growth with RollWorks

Highspot, an all‑in‑one sales enablement platform, faced difficulty targeting top‑tier enterprise and strategic accounts and consolidating scattered intent, website, and ad engagement data into a cohesive ABM strategy. To address this, Highspot partnered with RollWorks and adopted RollWorks’ Sales Insights and ABM targeting capabilities to bring data and tactics together.

RollWorks integrated with Highspot (and Salesforce) to unify account signals, surface intent, and power personalized campaigns and playbooks; the result was roughly 40% of net new closed ARR influenced by RollWorks, marketing engagement with key accounts rising from 42% to 52%, and a notable uplift in SQLs and pipeline acceleration. RollWorks’ platform converted fragmented data into focused, measurable account engagement that aligned sales and marketing.

Highspot

Lauren Teixeira

Senior Manager of Demand Generation