Case Study: Nixon Medical achieves 200% increase in accounts engaged with RollWorks

How Nixon Medical Drove 200% Increase In Engagement in One Year

Nixon Medical, a leading provider of medical apparel and linens, faced difficulty reaching the right B2B decision-makers—paid and organic search was pulling in B2C traffic while Nixon needed to boost brand awareness in new markets (notably Texas) and generate marketing-qualified leads. To solve this, their agency Sagefrog Marketing Group partnered with RollWorks, using the RollWorks ABM platform to target high-value healthcare prospects more precisely.

Using RollWorks, Sagefrog and Nixon Medical deployed an integrated, omnichannel ABM playbook—targeted product banner ads and GIFs, content marketing, email, PR, social, and tailored landing experiences aimed at outpatient healthcare office managers. RollWorks’ platform helped drive measurable results: a 47% increase in targeted accounts reached, a 100% increase in account visits, and a 200% increase in accounts engaged, translating into stronger pipeline growth and heightened brand recognition.

Nixon Medical