Case Study: Dialpad achieves 52% faster time-to-close with RollWorks' ABM platform

How Dialpad closed deals 52% faster with their ABM program

Dialpad, a cloud business communications platform, needed to accelerate pipeline and break into enterprise accounts while launching new product offerings. To scale awareness across many new buyer personas and shorten long sales cycles, Dialpad implemented the RollWorks Account-Based Platform, using RollWorks’ Engagement, Measurement, and Identification solutions and connecting RollWorks to Salesforce.

RollWorks helped Dialpad run hyper-personalized ad campaigns at scale (over 50 creative variants), target known and net-new contacts, and surface engagement insights directly in Salesforce for prioritized outreach. In nine months Dialpad saw a 10x lift in site visits from target accounts, 5x lift in unique visitors, 21x lift in accounts engaged, 87x ROI in sales pipeline influence, 3.25x ROI in closed-won revenue, and a 52% faster time to close; RollWorks’ Identification Solution also uncovered ~900 new target accounts with predictive scoring.

Dialpad

Izabella Bray

Senior Demand General Manager