Case Study: Aircall achieves a high‑engagement ABM program and $192 cost-per-acquisition with RollWorks

How Aircall built their ABM program from the ground up

Aircall, a 100% cloud-based phone system, needed a more predictable way to stay top of mind with high-fit accounts and diversify beyond volatile inbound channels. To build a structured ABM program from the ground up, Aircall chose RollWorks’ account-based platform, leveraging the RollWorks Identification and Engagement solutions to validate target accounts and set up lookalike and retargeting campaigns.

With RollWorks, Aircall ran campaigns driving prospects to demo and free-trial pages, synced Salesforce to RollWorks for better data and used RollWorks Measurement to monitor account engagement. In nine months they achieved a $192 cost per acquisition, 90% of campaign visitors viewed 2+ pages, and a 75% video ad completion rate—results that earned executive buy-in and led Aircall to make RollWorks their sole ABM partner.

Aircall

Carly Dell

Director of Demand Generation