Case Study: NS1 achieves 69X increase in new pipeline creation in 5 months with RollWorks

How NS1 built an ABM program that drove 69X increase in new pipeline creation in just 5 months

NS1, a provider of intelligent DNS, traffic management, and application delivery technologies, needed to pivot from underperforming traditional tactics to a digital-first, account-based approach to accelerate pipeline and support two newly separated sales teams. To do that, NS1 partnered with RollWorks and adopted its account-based platform (including Identification, Engagement, and Measurement solutions) to target persona-specific decision makers at identified high-priority accounts.

RollWorks helped NS1 expand and validate a roughly 11,000-company target account list—surfacing nearly 10,000 additional high-potential accounts—then used Salesforce integration and personalized digital ad campaigns to engage key personas. Using RollWorks’ Measurement Solution, NS1 achieved a 498% lift in unique visitors from target accounts, a 69X increase in new pipeline creation in five months, and a 3X increase in influenced revenue; intent-based targeting later drove a 25% higher CTR, 29% lower CPC, and more than 3X website engagement.

NS1

Jess Bahr

Director of Growth Marketing