Case Study: LHP Engineering Solutions achieves 3x average lead value with RollWorks + HubSpot

How LHP Grew Average Lead Value 3x With RollWorks + HubSpot

LHP Engineering Solutions, a 20‑year leader in automotive safety focused increasingly on autonomous and EV customers, faced a shift from passively “getting found” to proactively reaching target accounts. To cost‑effectively reach $1B+ EV companies, improve account progression, and get measurable ROI from ABM efforts, LHP partnered with RollWorks in 2021 and connected the platform to HubSpot to gain visibility into intent and account engagement.

RollWorks helped LHP deploy targeted account reach and retargeting and integrated engagement data into HubSpot dashboards for SDR follow‑up and monthly marketing–sales alignment. As a result, LHP saw a 3x increase in average lead value year‑over‑year, a tenfold rise in lead quality and increased leads and brand awareness, cut Google‑direct, LinkedIn and Facebook ad spend, and closed three $1M deals credited to the RollWorks‑enabled plays.

LHP

Megan Verkamp

Director of Content Strategy