Case Study: Auditoria, an AI-enabled finance platform, achieves a 208% increase in engaged target accounts with RollWorks

How Auditoria’s small marketing team saw big wins with ABM

Auditoria is an AI-enabled software platform that helps finance teams improve cash flow performance. As a young company in a nascent market with a small marketing team, Auditoria couldn’t rely on inbound search to find buyers; they needed to proactively identify and engage target accounts. To execute this ABM strategy they incorporated RollWorks (using RollWorks display advertising and the RollWorks‑LinkedIn connector) alongside tools like HubSpot, Salesforce, LinkedIn and ZoomInfo.

RollWorks powered Auditoria’s account-based program—helping them build a 15,000-account TAL, then rotate focused 90-day campaigns on 100–150 accounts at a time with display and LinkedIn ads coordinated with sales outreach. In five months RollWorks display ads reached 93% of the TAL, 59% of those reached visited the site, 31% of TAL account visitors became engaged, and the number of engaged TAL accounts rose 208%. Auditoria also saw LinkedIn connector CTRs up to 3.8% and cross-channel lifts in email opens, form fills, website engagement and SDR connect rates.

Auditoria

Nick Ezzo

VP of Marketing