Case Study: Snowflake scales 1:1 ABM to 2,000+ campaigns with RollWorks

How Snowflake Builds 1:1 ABM Experiences That Scale

Snowflake, the company behind the Data Cloud, faced the challenge of turning a small ABM team into a scalable, enterprise-level function after rapid growth and an IPO. To scale more than 2,000 1:1 campaigns while breaking down silos with sales, field, partner, and SDR teams, Snowflake adopted RollWorks as their full-suite ABM platform and consolidated ad activity under RollWorks.

Using RollWorks to centralize account-based advertising and workflows, Snowflake combined intent data, custom 1:1 landing pages, and tight sales alignment to automate and personalize campaigns at scale. The RollWorks-enabled approach helped Snowflake scale 1:1 experiences to over 2,000 accounts and drove measurable impact: a 75% quarter-over-quarter increase in SDR-booked meetings in ABM accounts, a 38% increase in ABM accounts with SDR meetings, and a 3x uplift in meeting rate for hyper-aligned 1:1 accounts.

Snowflake

Hillary Carpio

Director, Account Based Marketing