Case Study: LeapPoint achieves 50% opportunity influence and 167% revenue lift with RollWorks

How LeapPoint Influenced 50% of Opportunities in 8 Months

LeapPoint, a digital advisory firm focused on helping Fortune 1000 companies implement Connected Work®, needed to move beyond partner-driven demand generation and get its message in front of the right accounts at the right time. To do that, LeapPoint chose RollWorks for its intent-related data, granular messaging, pre-built playbooks and easy campaign setup to build more strategic, targeted ABM programs.

Using RollWorks’ website visit tracking, keyword intent, automated reporting and Salesforce integration, LeapPoint launched data-driven campaigns that prioritized “hot” accounts and streamlined sales follow-up. The partnership drove ad influence on 50% of opportunities in eight months, a 167% increase in average revenue for influenced opportunities, a 12% higher win rate for influenced deals, CTRs above benchmark (1–2.9%) and strong playbook engagement (36.4%), while RollWorks’ influence reports helped quantify marketing ROI and align sales and executive teams.

LeapPoint

Nik DeBenedetto

Chief Executive Officer