Case Study: Digital Guardian achieves 33% increase in sales‑qualified leads with RollWorks

How Digital Guardian Increased Sales-Qualified Leads by 33%

Digital Guardian, a provider of data protection software, was losing momentum with traditional display remarketing and needed a better way to capture bounced site visitors and nurture them into the sales funnel. They turned to RollWorks, deploying the RollWorks Account‑Based Platform to address weak performance from Google Display campaigns and improve lead quality.

RollWorks helped by resegmenting retargeting audiences by intent (high intent = started a form but didn’t submit; low intent = general site visitors) and using RollWorks’ AI to prioritize and bid for high‑intent visitors; the team also connected RollWorks to Marketo via the RollWorks Connector to enable clear attribution. The results: a 33% year‑over‑year increase in the rate of RollWorks leads becoming sales‑qualified, nearly 2x the conversion rate of other paid campaigns, a 4x ROI in pipeline generated, and more than $800,000 in pipeline within 15 months.

Digital Guardian

Ellen Zhang

Acquisition Marketing Manager