Case Study: Oracle Dyn achieves 4X retargeting ROI with RollWorks

How Oracle Dyn Saw 4X ROI with Retargeting

Oracle Dyn, a pioneer in managed DNS and cloud-based infrastructure, faced a challenge: lots of website traffic but disappointing conversion rates. To address this, Oracle Dyn partnered with RollWorks and used RollWorks’ account-based retargeting capabilities to bring high-intent past visitors back to convert.

RollWorks implemented retargeting campaigns plus the RollWorks Connector for Marketo to capture view-through conversions and enable more targeted, ABM-style messaging. The results: a consistent 4X retargeting ROI, a 28% increase in marketing-qualified leads in five months, uncovering an additional 9% of MQLs via view-through attribution (up from <1%), and re-engaging 2.2% of churned accounts in three months.

Oracle Dyn

John Wright

Digital Optimization Manager