Case Study: PayScale achieves 6x ROI in revenue with RollWorks

How PayScale saw 6x ROI in revenue with their ABM program

PayScale, a provider of modern compensation software, asked RollWorks to help grow and measure its account-based marketing (ABM) program across SMB, mid-market and enterprise segments. The marketing and sales teams wanted to serve relevant ads to different personas at target accounts and prove the program’s impact, so they turned to the RollWorks Account-Based Platform to improve targeting and measurement.

RollWorks implemented a bidirectional Salesforce sync and machine learning–driven targeting to serve persona- and industry-specific ads that drove prospects to PayScale’s Compensation Best Practices Report. Within seven months PayScale saw a 500% increase in target account traffic, a 45% decrease in time to close for active opportunities, and a 6x ROI in revenue, with campaign spend and engagement visible directly in Salesforce thanks to RollWorks.

PayScale

Brian Steel

Senior Marketing Manager