Case Study: Rural Sourcing achieves 30–40% of new website prospects with RollWorks

How a Growing Professional Services Firm Used ABM to Generate Upwards of 40% of New Website Prospects

Rural Sourcing, a U.S.-based professional services firm that provides an alternative to offshore software development and IT outsourcing, needed to scale high-quality lead generation with a lean, three-person marketing team and get sales to prioritize target accounts. To move beyond traditional inbound tactics they partnered with RollWorks and its account-based marketing platform—using Account Targeting, segmented playbooks, and targeted campaigns—to reach the right accounts and personas with more control over messaging.

By using RollWorks to surround the top 150 accounts with personalized digital ads, tailored playbooks, and coordinated sales outreach, Rural Sourcing generated warmer, higher-quality prospects and stronger marketing–sales alignment. Within a month, 30–40% of new website prospects came from RollWorks, and the team gained measurable insights via the RollWorks dashboard plus hands-on support to optimize campaigns and track impressions, engagement, and revenue.

Rural Sourcing

Alex Trammell

Digital Marketing Manager