Case Study: Alveo Technology achieves precision targeting and increased leads with RollWorks

Alveo's Marketing Transformation with RollWorks' Precision Targeting

Alveo Technology, a data-driven provider of data management services for the financial sector, faced a visibility and engagement problem: they had target accounts but struggled to reach the right decision-makers and unify sales and marketing insights. To address this, they turned to RollWorks for account-based marketing and precision targeting support.

RollWorks, deployed through partner Invalshoek and integrated with intent data partners (Bombora, Cognism) and HubSpot personalization, delivered targeted outreach—combining intent-driven account selection, tailored content, and coordinated email, social retargeting, and display activation. As a result, RollWorks helped Alveo Technology drive a notable surge in visibility and leads, build a fuller sales pipeline, improve engagement, and tighten sales–marketing collaboration.

Alveo Technology

Martijn Groot

Chief Marketing Officer