Case Study: HealthLink Dimensions achieves 234% increase in new logo acquisition with RollWorks

Healthcare Data Services Provider Increases New Logo Acquisition 234% with ABM

HealthLink Dimensions, an established healthcare data services provider, partnered with its full‑service marketing agency Acclaro to break into the competitive health insurance vertical and stand out in a crowded data market. Faced with fatigued email lists, fewer in‑person events, and a need to prove superior data quality, Acclaro implemented account‑based marketing (ABM) with RollWorks to find new target accounts and buyers by domain, title, and seniority.

Using RollWorks as the ABM platform, the team merged CRM and CDP data to define an ideal customer profile, segmented campaigns by persona and industry, and ran coordinated omni‑channel “air cover” (display, Google Ads, LinkedIn) alongside SDR outreach and personalized touches. The RollWorks‑driven program helped HealthLink Dimensions increase new customer pipeline and new logo acquisition by 234% in just over a year, moving RollWorks from a digital stopgap to a core part of HLD’s growth strategy.

HealthLink Dimensions

Nathan Lenyszyn

Vice President of Marketing