Case Study: Transpay achieves 6.4x higher on-site engagement and 50% lower cost per visit with RollWorks

How Transpay Increased Engagement at Half the Cost

Transpay, a global cross-border payouts provider, was beginning its ABM journey and faced high costs and imprecise audience targeting with other vendors. To improve precision and onboarding support, Transpay chose the RollWorks Account-Based Platform to help reach the right contacts within target accounts.

RollWorks implemented a structured onboarding and highly segmented display campaigns—serving tailored ads to specific departments—enabling Transpay to reach 30% of its target account list in two months, cut cost per visit by 50%, and achieve a 6.4x increase in average time on site within four weeks. RollWorks’ targeting and design support delivered more efficient, higher-quality engagement and set the stage for Transpay’s expanded ABM efforts.

Transpay

Tina Cabanez

Director of Marketing