Case Study: SnapFulfil achieves 27% of website visits and 4,000 new top-of-funnel leads with RollWorks

How a Growing Logistics Software Provider Used RollWorks to Bring in High-Quality Leads

SnapFulfil, a cloud Warehouse Management System (WMS) provider for retailers, wholesalers and manufacturers, faced a classic growth challenge: a two-person global marketing team needed to launch and maintain a sales-aligned account-based marketing (ABM) program with minimal time and budget. To build a targeted account list from scratch and drive high-value leads, SnapFulfil turned to RollWorks for ABM, intent data and advertising support.

RollWorks delivered a HubSpot-integrated ABM solution—account scoring and list building, intent-based display and LinkedIn advertising playbooks, and bi-directional syncing with HubSpot—so SnapFulfil could automate targeting and coordinate sales outreach. The results were measurable: within 10 months RollWorks drove 27% of new website visits, added about 4,000 top-of-funnel leads with a 6% conversion to MQLs, improved sales–marketing alignment, saved manual effort, and provided an easy-to-use interface for ongoing optimization.

SnapFulfil

Katie McCauley

Marketing Manager