GroundTruth B2B Case Studies & Customer Successes

GroundTruth is the leading location platform that leverages data and insights to drive business performance. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally.

American Red Cross achieves 600+ blood bank visits and 1,800+ lives impacted with GroundTruth location targeting

American Red Cross

Monique Oliver

Digital Marketing Manager

American Red Cross drives blood bank visits with GroundTruth location targeting

American Red Cross

Athleta achieves 1,500+ new holiday in-store visits and boosts brand awareness with GroundTruth

Athleta

Renee Clinton

Director of Digital Marketing & Media

Athleta drives new in-store visits and holiday brand awareness with GroundTruth

Athleta

Auto Dealer Group drives 5,412 visits with GroundTruth

Auto Dealer Group

Bark Social drives pet-friendly visits with GroundTruth

Bark Social

belVita drives 221K Target store visits with GroundTruth Mobile and DOOH

Belvita

BMW achieves increased showroom visits and 11% higher engagement with GroundTruth

BMW

Patrick Zinga

Digital Media & Programmatic Planner

BMW drives luxury consumers to dealerships with GroundTruth's location technology

BMW

Coach achieves 150% of its in-store visit goal — 31K visits in 2 months — with GroundTruth's Cost Per Visit location targeting

Coach

Carlos Becil

Chief Marketing Officer

Coach drives 30K+ in-store visits with GroundTruth Cost Per Visit

Coach

Curry’s PC World achieves 12.4% incremental store visits with GroundTruth location technology

Curry’s PC World

Currys PC World achieves 12.4% incremental store visits with GroundTruth location technology

Currys PC World

Dave’s Hot Chicken achieves 2X ROAS and 7.8% sales lift with GroundTruth

Dave’s Hot Chicken

Dave’s Hot Chicken drives app downloads and 10K+ visits with GroundTruth

Dave’s Hot Chicken

Denny’s achieves 25K additional in-store visits and 138% higher visit likelihood with GroundTruth

Denny’s

Denny’s drives thousands of in-store visits with GroundTruth proximity and audience targeting

Denny’s

Dr. Scholl’s drives 13K+ cart additions with GroundTruth location-targeted advertising

Dr. Scholl’s

Duke Cannon achieves 12% sales lift at Walmart with GroundTruth

Duke Cannon

Dunkin' Donuts achieves 8x mobile CTR and 28% direction clicks with GroundTruth

Dunkin' Donuts

Dunkin’ Donuts boosts mobile engagement and store visits with GroundTruth location ads

Dunkin’ Donuts

East Coast College achieves 2.5× benchmark CTR and $0.63 CPC with GroundTruth Residential Targeting

East Coast College

a family-owned pet food brand drives 1k store visits and 9k clicks with GroundTruth

Family-Owned Pet Food Brand

Federation for Internet Alerts achieves 98% abduction-to-recovery rate with GroundTruth

Federation for Internet Alerts

Robert Hoever

Director of Special Projects for the Missing Children Division

Gary’s QuickSteak achieves a 30% sales lift with GroundTruth's multichannel advertising

Gary’s QuickSteak

Goodwill Industries International boosts donation center visits with GroundTruth location technology

Goodwill Industries International

Goodwill Industries International achieves 43% lift in donation center visits with GroundTruth

Goodwill Industries International

Jim Gibbons

President and CEO

HeadCount drives voter registration among young voters with GroundTruth

HeadCount

HeadCount achieves 6,100 potential voter site visits and reaches 315K mobile users with GroundTruth

HeadCount

Laurie Lenninger

Managing Director

Honey Dew drives store visits and brand awareness with GroundTruth CTV

Honey Dew

Hooters drives 20K+ visits with GroundTruth's multichannel CTV and mobile ads

Hooters

Jackson Spalding drives 5,200+ restaurant visits with GroundTruth Ads Manager

Jackson Spalding

L'Occitane achieves 10% sales uplift and 8% footfall increase with GroundTruth's proximity targeting

L'Occitane

Mark Dugdale

Digital and CRM Director

L’Occitane boosts store visits and sales with GroundTruth location targeting

L’Occitane

Martin County Office of Tourism drives 1,005 visits with GroundTruth

Martin County Office of Tourism

McDonald’s achieves high ROI on location-targeted campaigns with GroundTruth

McDonald's

Susan Schramm

Chief Marketing Officer

Meguiar’s Achieves 75K Walmart Visits and 5X ROAS with GroundTruth

Meguiar’s

Monroe County Tourist Development Council achieves 118% higher ad engagement with GroundTruth

Monroe County Tourist Development Council

Movember achieves 50% higher CTR and increased sign‑ups with GroundTruth location targeting

Movember

Paul Mitcheson

Head of Communications

Movember boosts men’s health donations with GroundTruth location targeting

Movember

MSS Media drives stroke awareness in Baltimore County with GroundTruth

MSS Media

No Kid Hungry achieves 129,000 restaurant visits and raises over $1M with GroundTruth

No Kid Hungry

Susan Karlen

Sr. Manager of Partnership Development

No Kid Hungry drives 19K clicks to its meal finder with GroundTruth media

No Kid Hungry

No Kid Hungry connects Texans with SNAP benefits using GroundTruth

No Kid Hungry

No Kid Hungry drives 129,000 restaurant visits with GroundTruth location targeting

No Kid Hungry

OneSight achieves 20% above-benchmark campaign performance with GroundTruth Location Audience Targeting

OneSight

Laura Lewis

Director, Global Integrated Marketing

OneSight amplifies awareness and donations with GroundTruth location-based marketing

OneSight

Outback Steakhouse drives 250,000 new visits with GroundTruth Cost Per Visit

Outback Steakhouse

Karen Chester

VP of Media Services

Outback Steakhouse achieves 80% higher CTR and 70% more post-click activity with GroundTruth

Outback Steakhouse

Karen Soots

Vice President of Media Services

Outback Steakhouse drives 260,000 store visits with GroundTruth Cost-Per-Visit

Outback Steakhouse

Outback Steakhouse boosts restaurant visits and ad performance with GroundTruth geo-targeting

Outback Steakhouse

Oxfam America boosts holiday donations with GroundTruth's location targeting

Oxfam America

Oxfam America drives earthquake relief donations with GroundTruth location targeting

Oxfam America

Oxfam International achieves $10,000 in donations for Nepal earthquake relief with GroundTruth Location Targeting

Oxfam International

Mike Delaney

Director of Humanitarian Response

Oxfam International achieves 65% boost in donations and 74% more first-time donors with GroundTruth

Oxfam International

Josh Silva

Senior Marketing Officer

PetSmart Charities drives over 110,000 in-store visits with GroundTruth

PetSmart Charities, Inc

PetSmart Charities, Inc achieves 110,000+ in‑store visits to boost pet adoptions with GroundTruth

PetSmart Charities, Inc

Suzi Berrios

Director of Charities, Customer Experience

Pinkberry boosts local store traffic and Greek yogurt awareness with GroundTruth

Pinkberry

Pinkberry achieves a 2x lift in place-based performance with GroundTruth's location targeting

Pinkberry

Dave Martin

SVP, Media of Ignited

PureDriven drives in-store visits with GroundTruth location-based marketing

PureDriven

PureDriven drives 276 in-store visits and boosts foot traffic with GroundTruth's location-based marketing

PureDriven

Sheila Leppala

Co-Owner

Sika Marine drives 8,260 store visits with GroundTruth

Sika Marine

Southeast South Dakota Tourism Association drives 7.5k+ verified visits with GroundTruth

Southeast South Dakota Tourism Association

Taco Bell drives 170,000 store visits and secures $50,000 for the Live Más Scholarship with GroundTruth

Taco Bell

David Garcia

Senior Media Manager

Taco Bell boosts store visits and donations with GroundTruth

Taco Bell

Tandy Leather drives in-store visits and brand awareness with GroundTruth omnichannel media

Tandy Leather

The Mint Museum drives 998 visits with GroundTruth

The Mint Museum

The SOLA Company gains shelf space in 400 more Walmart locations with GroundTruth

The SOLA Company

Thrive Market boosts free membership awareness and app traffic with GroundTruth

Thrive Market

Thrive Market achieves up to 77% increase in giving-app traffic and greater free-membership awareness with GroundTruth

Thrive Market

Claire Schmidt

Senior Director of Giving

Timberland drives store visits and boosts brand awareness with GroundTruth

Timberland

Timberland boosts store visitation with GroundTruth location-based targeting

Timberland

Timberland achieves 6% lift in store visitation with GroundTruth location data

Timberland

Andrea Simmen

Marketing Manager for UK & Ireland

Timberland achieves 25% visitation uplift with GroundTruth location-based targeting

Timberland

Claudia Lunati

Trade Marketing Director, EMEA

Toyota drives 1,200 verified dealership visits with GroundTruth's Cost Per Visit solution

Toyota

Toyota drives 1.2K dealership visits with GroundTruth's Cost Per Visit model

Toyota

Ulta Beauty reaches state average visitation 2.5X faster with GroundTruth

Ulta Beauty

Ulta Beauty boosts new store foot traffic with GroundTruth location data

Ulta Beauty

Casey Foxen

Integrated Marketing Manager

Warrior Sports achieves 33% increase in in-store visits with GroundTruth

Warrior Sports

Jared Hager

Marketing Manager

Warrior Sports boosts store visits with GroundTruth

Warrior Sports

Westlake Royal Stone Solutions drives 10.2K visits with GroundTruth

Westlake Royal Stone Solutions

Yachak boosts store visits by 583% with GroundTruth

Yachak

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