GroundTruth B2B Case Studies & Customer Successes

GroundTruth is the leading location platform that leverages data and insights to drive business performance. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally.

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GroundTruth B2B Case Studies & Customer Successes

Case Studies

American Red Cross achieves 600+ blood bank visits and 1,800+ lives impacted with GroundTruth location targeting

Athleta achieves 1,500+ new holiday in-store visits and boosts brand awareness with GroundTruth

BMW achieves increased showroom visits and 11% higher engagement with GroundTruth

Coach achieves 150% of its in-store visit goal — 31K visits in 2 months — with GroundTruth's Cost Per Visit location targeting

Currys PC World achieves 12.4% incremental store visits with GroundTruth location technology

Denny’s achieves 25K additional in-store visits and 138% higher visit likelihood with GroundTruth

Dunkin' Donuts achieves 8x mobile CTR and 28% direction clicks with GroundTruth

East Coast College achieves 2.5× benchmark CTR and $0.63 CPC with GroundTruth Residential Targeting

Federation for Internet Alerts achieves 98% abduction-to-recovery rate with GroundTruth

Goodwill Industries International achieves 43% lift in donation center visits with GroundTruth

HeadCount achieves 6,100 potential voter site visits and reaches 315K mobile users with GroundTruth

L'Occitane achieves 10% sales uplift and 8% footfall increase with GroundTruth's proximity targeting

McDonald’s achieves high ROI on location-targeted campaigns with GroundTruth

Movember achieves 50% higher CTR and increased sign‑ups with GroundTruth location targeting

No Kid Hungry achieves 129,000 restaurant visits and raises over $1M with GroundTruth

OneSight achieves 20% above-benchmark campaign performance with GroundTruth Location Audience Targeting

Outback Steakhouse achieves 80% higher CTR and 70% more post-click activity with GroundTruth

Outback Steakhouse drives 250,000 new visits with GroundTruth Cost Per Visit

Oxfam International achieves 65% boost in donations and 74% more first-time donors with GroundTruth

Oxfam International achieves $10,000 in donations for Nepal earthquake relief with GroundTruth Location Targeting

PetSmart Charities, Inc achieves 110,000+ in‑store visits to boost pet adoptions with GroundTruth

Pinkberry achieves a 2x lift in place-based performance with GroundTruth's location targeting

PureDriven drives 276 in-store visits and boosts foot traffic with GroundTruth's location-based marketing

Taco Bell drives 170,000 store visits and secures $50,000 for the Live Más Scholarship with GroundTruth

Thrive Market achieves up to 77% increase in giving-app traffic and greater free-membership awareness with GroundTruth

Timberland achieves 25% visitation uplift with GroundTruth location-based targeting

Timberland achieves 6% lift in store visitation with GroundTruth location data

Toyota drives 1,200 verified dealership visits with GroundTruth's Cost Per Visit solution

How location data enhanced Ulta Beauty’s new store opening media strategy

Warrior Sports achieves 33% increase in in-store visits with GroundTruth

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