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Visit WebsiteHow the American Red Cross used location targeting to drive action among potential blood donors
American Red Cross
Monique Oliver
Digital Marketing Manager
GroundTruth
GroundTruth is the leading location platform that leverages data and insights to drive business performance. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally.
Case Studies
Showing 30 GroundTruth Customer Success Stories
How Athleta kept brand awareness and in-store visits active during the holidays
Athleta
Renee Clinton
Director of Digital Marketing & Media
How BMW used location technology to drive luxury consumers to local dealerships
BMW
Patrick Zinga
Digital Media & Programmatic Planner
How Coach leveraged GroundTruth’s Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe
Coach
Carlos Becil
Chief Marketing Officer
How Curry's PC World used location technology to drive 12.4% incremental store visits among its omnichannel shoppers
Currys PC World
How Denny’s used proximity targeting to drive thousands of in-store visits
Denny’s
How Dunkin' Donuts used location ads to feed donut lovers
Dunkin' Donuts
How a College Enlisted Residential Targeting Efforts to Boost Enrollment
East Coast College
How GroundTruth helps deliver life-saving messagings in times of need
Federation for Internet Alerts
Robert Hoever
Director of Special Projects for the Missing Children Division
How Goodwill gathered audience insights and spiked nationwide donations
Goodwill Industries International
Jim Gibbons
President and CEO
How HeadCount used location marketing to drive voter registration
HeadCount
Laurie Lenninger
Managing Director
How L’Occitane used proximity targeting to capture the magic of golden hour
L'Occitane
Mark Dugdale
Digital and CRM Director
How location data satisfied McDonald's hunger to remain a leader in the German fast food market
McDonald's
Susan Schramm
Chief Marketing Officer
How Movember targeted office and transportation hubs to drive men’s health donations
Movember
Paul Mitcheson
Head of Communications
How No Kid Hungry partnered with GroundTruth to drive 129,000 visits to participating ‘Dine Out’ restaurants
No Kid Hungry
Susan Karlen
Sr. Manager of Partnership Development
How location marketing amplified OneSight’s mission
OneSight
Laura Lewis
Director, Global Integrated Marketing
How Outback Steakhouse used geo-targeting technology to serve up effective ads
Outback Steakhouse
Karen Soots
Vice President of Media Services
GroundTruth Wins I-COM Data Creativity Award with Successful Outback Steakhouse Cost Per Visit Campaign
Outback Steakhouse
Karen Chester
VP of Media Services
How Oxfam America used location technology to drive holiday donations
Oxfam International
Josh Silva
Senior Marketing Officer
How location targeting drove immediate impact for Nepal earthquake victims
Oxfam International
Mike Delaney
Director of Humanitarian Response
How PetSmart Charities is using location technology to help animals find their forever home
PetSmart Charities, Inc
Suzi Berrios
Director of Charities, Customer Experience
How Pinkberry used location technology to drive local greek yogurt sales
Pinkberry
Dave Martin
SVP, Media of Ignited
How PureDriven Leaned into Location-Based Marketing to Strategically Drive In-Store Visits
PureDriven
Sheila Leppala
Co-Owner
How 170,000 store visits boosted sales and support for the Live Más Foundation
Taco Bell
David Garcia
Senior Media Manager
How Thrive Market used location targeting to bring healthy food to the masses
Thrive Market
Claire Schmidt
Senior Director of Giving
GroundTruth wins MOMA award for Best use of Location Based Services with engaging Timberland’s Flex and the City campaign
Timberland
Claudia Lunati
Trade Marketing Director, EMEA
How Timberland used location data to inspire <br>urbanites to take their own outdoor adventures
Timberland
Andrea Simmen
Marketing Manager for UK & Ireland
How GroundTruth helped Toyota steer high-intent customers to their dealerships
Toyota
How location data enhanced Ulta Beauty’s new store opening media strategy
Ulta Beauty
Casey Foxen
Integrated Marketing Manager
How Warrior Sports optimized their media strategy to score more store visits
Warrior Sports
Jared Hager
Marketing Manager
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