Case Study: McDonald’s achieves high ROI on location-targeted campaigns with GroundTruth

How location data satisfied McDonald's hunger to remain a leader in the German fast food market

McDonald's partnered with GroundTruth to better measure the impact of its mobile geo-targeting. Using GroundTruth’s Audience Targeting, Location Targeting and Data Offerings, McDonald’s faced the challenge of directly linking media exposure to in‑restaurant visits and quantifying the return on investment from location‑targeted creative.

GroundTruth implemented its Blueprints technology and location solutions to track visits driven by location-targeted ads, enabling direct attribution of restaurant visits to prior media exposures. The work revealed a high return on investment and provided McDonald’s with actionable measurement that became a key part of its mobile geo-targeting strategy.

McDonald's

Susan Schramm

Chief Marketing Officer