Case Study: Timberland achieves 25% visitation uplift with GroundTruth location-based targeting

GroundTruth wins MOMA award for Best use of Location Based Services with engaging Timberland’s Flex and the City campaign

Timberland partnered with GroundTruth to shift perceptions away from being a “boots only” brand and drive sales of its new SensorFlex boat‑shoe range among young urban shoppers. Timberland’s challenge was to engage that audience and increase store visits and purchases across key stockists, so GroundTruth deployed its Audience Targeting, Location Targeting and Data Offerings in a made‑for‑mobile campaign featuring SensorFlex ad units and a Flex in the City competition.

GroundTruth delivered precision mobile banners and full‑screen rich media, used visitation attribution to target users near stores, and timed ads to increase purchase likelihood. The campaign drove a 25% visitation uplift, boosted engagement across key markets and won Best use of Location Services at the Drum MOMA Awards, demonstrating clear footfall and sales impact for Timberland.

Timberland

Claudia Lunati

Trade Marketing Director, EMEA