Case Study: Denny’s achieves 25K additional in-store visits and 138% higher visit likelihood with GroundTruth

How Denny’s used proximity targeting to drive thousands of in-store visits

Denny’s, the casual family restaurant chain, wanted to boost awareness for its "Build Your Own Skillet" breakfast campaign and drive more diners to its restaurants. To reach loyal quick-service restaurant (QSR) customers when they were nearby, Denny’s partnered with GroundTruth and leveraged its Location and Audience Targeting capabilities.

GroundTruth implemented Audience Targeting, Location Targeting and Data Offerings with proximity targeting, store visitation lift measurement and consumer surveys to optimize and measure the campaign. The campaign drove an additional 25k in-store visits versus baseline, nearly 12% of consumers exposed to the ads visited within 14 days, and exposed respondents were 138% more likely to visit Denny’s than those not exposed.

Denny’s