Case Study: Taco Bell drives 170,000 store visits and secures $50,000 for the Live Más Scholarship with GroundTruth

How 170,000 store visits boosted sales and support for the Live Más Foundation

Taco Bell partnered with GroundTruth to raise awareness and donations for the Live Más Scholarship by driving visits and sales of Doritos Locos Tacos. The challenge was to increase foot traffic and purchases during a limited promotion window so a portion of sales could fund donations to the Taco Bell Foundation.

GroundTruth implemented Location Targeting, Audience Targeting, Dynamic Creative and Data Offerings—using geofencing, location-based audiences and dynamic ads with distance overlays to reach Taco Bell Fans, Compulsive Taco Buyers, community college students and Gen Z. The campaign drove 170,000 store visits, boosted Doritos Locos Taco sales that helped generate a $50,000 donation to the Live Más Scholarship, with GroundTruth’s Loyalist audiences delivering the highest engagement.

Taco Bell

David Garcia

Senior Media Manager