Case Study: Pinkberry achieves a 2x lift in place-based performance with GroundTruth's location targeting

How Pinkberry used location technology to drive local greek yogurt sales

Pinkberry, the frozen dessert franchise, wanted to drive more people to local stores and build awareness for its new Pinkberry Greek Yogurt. Pinkberry turned to GroundTruth for a hyper-local mobile campaign, leveraging GroundTruth’s Location Targeting, Audience Targeting, Data Offerings and Dynamic Ad Creative to reach nearby shoppers and health-focused consumers.

GroundTruth targeted consumers within a one-mile radius of stores and layered audience signals beyond that, serving dynamic ads with $1-off and BOGO offers that linked to location-specific landing pages where users could save coupons, call, or get directions. The GroundTruth campaign delivered a measurable 2x lift in place-based performance, doubling Pinkberry’s benchmark success rates.

Pinkberry

Dave Martin

SVP, Media of Ignited