Case Study: No Kid Hungry achieves 129,000 restaurant visits and raises over $1M with GroundTruth

How No Kid Hungry partnered with GroundTruth to drive 129,000 visits to participating ‘Dine Out’ restaurants

No Kid Hungry partnered with GroundTruth to boost its year-round Dine Out for No Kid Hungry restaurant fundraising campaign, aiming to drive donors into four participating restaurants (Habit Burger, Jack in the Box, On The Border, and Qdoba) and increase donations. GroundTruth provided mobile location solutions — including Location Targeting, Audience Targeting Platform, and Neighborhood Targeting — to reach nearby and high-affinity diners with promotions tied to donations.

GroundTruth implemented proximity-based ads to users near each restaurant, targeted recent brand visitors, and focused on neighborhoods with strong visitation affinity. The month-long effort driven by GroundTruth generated 129,000 visits to the four restaurants and helped raise over $1 million for No Kid Hungry, delivering clear, measurable fundraising and business impact.

No Kid Hungry

Susan Karlen

Sr. Manager of Partnership Development