Case Study: PureDriven drives 276 in-store visits and boosts foot traffic with GroundTruth's location-based marketing

How PureDriven Leaned into Location-Based Marketing to Strategically Drive In-Store Visits

PureDriven, a digital service agency focused on franchise marketing, partnered with GroundTruth to help clients increase brand awareness and drive more foot traffic. Facing the challenge of proving and tracking in‑store visits for franchisee clients like Plato’s Closet during the back‑to‑school period, PureDriven used GroundTruth’s location-based solutions—specifically the Audience Targeting Platform and Location Targeting—to reach high-intenders and visitors to competitor locations.

Using GroundTruth’s Audience Targeting and Neighborhood Targeting, PureDriven executed a month-long campaign that drove 276 in-store visits across five Plato’s Closet stores, with 82% of those visits attributed to Audience Targeting and a majority of visitors aged 18–24; many visits occurred within three days to one week of ad exposure. GroundTruth’s location-based approach delivered measurable uplift in local awareness and provable, hyperlocal mobile-first targeting that allowed PureDriven to demonstrate real in‑store conversions for franchise clients.

PureDriven

Sheila Leppala

Co-Owner