Case Study: Oxfam International achieves $10,000 in donations for Nepal earthquake relief with GroundTruth Location Targeting

How location targeting drove immediate impact for Nepal earthquake victims

Oxfam International needed to drive immediate awareness and donations after the devastating Nepal earthquake. GroundTruth answered with its "Location for Good" program, using Location Targeting to reach likely donors at events and transit hubs and send them to a mobile‑optimized donation page.

GroundTruth’s campaign paired location-based ads featuring faces of those in need with clear calls to action, engaging audiences at Internet Week New York and other high-traffic venues. In three weeks the effort raised $10,000—paying for emergency shelter supplies for roughly 1,000 families—demonstrating a rapid, measurable impact.

Oxfam International

Mike Delaney

Director of Humanitarian Response