Case Study: HeadCount achieves 6,100 potential voter site visits and reaches 315K mobile users with GroundTruth

How HeadCount used location marketing to drive voter registration

HeadCount, a non-partisan organization focused on making civic participation easy and fun, faced the challenge of reaching young adults (18+) ahead of the midterm elections to drive voter registration. Working with agency partner Crossmedia, HeadCount used GroundTruth’s location marketing—specifically the Location Targeting product—to reach potential first-time voters near college campuses, state offices, and major events.

GroundTruth implemented proximity-based Location Targeting with concise mobile creative to drive one-click registration, reaching 315,000 mobile users and generating 6,100 clicks to HeadCount’s site. Texas accounted for 24% of clicks and helped contribute to one of the highest youth turnout rates for a midterm, highlighting the measurable impact GroundTruth’s targeting had on youth voter engagement.

HeadCount

Laurie Lenninger

Managing Director