Case Study: L'Occitane achieves 10% sales uplift and 8% footfall increase with GroundTruth's proximity targeting

How L’Occitane used proximity targeting to capture the magic of golden hour

L'Occitane wanted to capture the “golden hour” gifting moment and drive in-store visits for its new Terre de Lumière fragrance, reaching gift buyers beyond its traditional female customer base. To do this they partnered with GroundTruth, using Audience Targeting, Location Targeting and Data Offerings alongside dynamic ad creative to reach people in close proximity to specific U.K. stores at the most opportune moments.

GroundTruth split audiences into three groups and targeted 43 of 77 stores with high-impact interstitials and banners that included a dynamic distance layer and a clear “Shop Now” landing page. Stores using proximity-based Location Targeting saw a 10% sales uplift and an 8% footfall uplift; consumer engagement for those near stores delivered a secondary action rate 190% above benchmark with 75% choosing “Shop Now,” and 42% of recorded visits occurred within 72 hours of exposure.

L'Occitane

Mark Dugdale

Digital and CRM Director