Case Study: Outback Steakhouse drives 250,000 new visits with GroundTruth Cost Per Visit

GroundTruth Wins I-COM Data Creativity Award with Successful Outback Steakhouse Cost Per Visit Campaign

Outback Steakhouse tasked GroundTruth with a big direct‑response challenge: drive 250,000 new visitors to Outback restaurants nationwide in two months, despite a typical loyalist frequency of only 1.5 visits per year. GroundTruth deployed its location‑based products — including Cost Per Visit, Audience Targeting, Location Targeting and Data Offerings — to reach potential customers who hadn’t visited an Outback in the prior 12 months but showed intent to go.

GroundTruth analyzed location and visitation data to predict and target likely visitors, then executed a Cost Per Visit campaign that only charged Outback for actual visits, maximizing efficiency. The campaign delivered the goal — 250,000 new customers driven to Outback Steakhouse nationwide — demonstrating measurable, cost‑effective foot traffic growth for the brand.

Outback Steakhouse

Karen Chester

VP of Media Services