Case Study: Toyota drives 1,200 verified dealership visits with GroundTruth's Cost Per Visit solution

How GroundTruth helped Toyota steer high-intent customers to their dealerships

Toyota partnered with GroundTruth to test a pay‑for‑performance approach to drive visits to specific Tri‑State dealerships. Working with agency Saatchi & Saatchi, Toyota used GroundTruth’s Cost Per Visit model alongside its Audience Targeting Platform and Location Targeting to focus on high‑intent, in‑market shoppers.

GroundTruth customized campaigns in real time to target neighborhood and location audiences most likely to visit dealerships, and Toyota paid only for verified visits. The campaign drove 1,200 visits to specified dealerships, delivered measurable, high‑quality traffic and provided actionable insights linking audience visitation to store performance.

Toyota