Case Study: Federation for Internet Alerts achieves 98% abduction-to-recovery rate with GroundTruth

How GroundTruth helps deliver life-saving messagings in times of need

Federation for Internet Alerts turned to GroundTruth to improve delivery of time‑sensitive emergency messaging—AMBER Alerts and severe weather warnings—by leveraging GroundTruth’s location‑based solutions (Location Targeting and Data Offerings). The challenge was to quickly and precisely notify people in affected areas to boost awareness and expedite the recovery of abducted children and public safety responses.

GroundTruth implemented precise location targeting and data offerings to serve mobile alerts within law‑enforcement‑specified radii, reaching nearly 650,000 unique mobile users and generating click‑through rates 216% above the mobile industry average. As a result, Federation for Internet Alerts and GroundTruth helped achieve a 98% abduction‑to‑recovery rate with more than 800 successful recoveries, demonstrating clear, measurable life‑saving impact.

Federation for Internet Alerts

Robert Hoever

Director of Special Projects for the Missing Children Division