Case Study: East Coast College achieves 2.5× benchmark CTR and $0.63 CPC with GroundTruth Residential Targeting

How a College Enlisted Residential Targeting Efforts to Boost Enrollment

East Coast College wanted to boost enrollment and digitally engage prospective students beyond traditional mailings. They partnered with GroundTruth and used GroundTruth’s Residential Targeting solution to extend their direct mail list into mobile media targeting, focusing on a hyperfocused audience who had previously shown interest.

GroundTruth aggregated the college’s address data into location groups and served targeted mobile ads during a three-week campaign, producing a 0.77% CTR (2.5× benchmark) and an effective cost-per-click of $0.63. The campaign amplified the college’s messaging, creating an additional digital touchpoint that maximized marketing dollars and drove enrollment engagement.

East Coast College