Case Study: Athleta achieves 1,500+ new holiday in-store visits and boosts brand awareness with GroundTruth

How Athleta kept brand awareness and in-store visits active during the holidays​

Athleta, the fitness- and wellness-minded activewear brand, faced the holiday challenge of increasing brand awareness and positive sentiment while driving in-store traffic. To address this, Athleta partnered with GroundTruth and used its location solutions, including Cost Per Visit, Neighborhood Targeting, Audience Targeting, Location Targeting, and Data Offerings.

GroundTruth implemented a Cost Per Visit, performance-based campaign with hyper-local Neighborhood Targeting to reach high-affinity audiences in key markets like Atlanta, Baltimore, and New York. The campaign drove more than 1,500 observed store visits in a brief two-week holiday window — 100% from new (non-loyal) customers — expanding Athleta’s customer base and delivering measurable footfall.

Athleta

Renee Clinton

Director of Digital Marketing & Media