Case Study: Timberland achieves 6% lift in store visitation with GroundTruth location data

How Timberland used location data to inspire <br>urbanites to take their own outdoor adventures

Timberland aimed to inspire urbanites to take their own outdoor adventures and to drive visits to its stores and partner stockists. To maximize engagement across key touchpoints, Timberland worked with GroundTruth (alongside agencies Vizeum and Amplifi) to leverage location data and mobile marketing using GroundTruth’s Audience Targeting, Location Targeting and Data Offerings.

GroundTruth built intent-driven audiences with Audience and Visitation Data, used Dynamic Ad Creative to surface store distance and direction, and targeted the “urban utilitarian” crowd to deliver contextual mobile experiences. The campaign drove a measurable 6% incremental lift in store visitation to Timberland stores, demonstrating GroundTruth’s impact on in‑store conversion.

Timberland

Andrea Simmen

Marketing Manager for UK & Ireland