Case Study: Outback Steakhouse achieves 80% higher CTR and 70% more post-click activity with GroundTruth

How Outback Steakhouse used geo-targeting technology to serve up effective ads

Outback Steakhouse partnered with GroundTruth to drive more restaurant visits and win share against other nearby chain restaurants. The challenge was time-sensitive: reach mobile customers when they were near an Outback location. GroundTruth deployed its Location Targeting and Audience Targeting products to focus ads on users within 10 miles of Outback restaurants and further hone audiences within a 5‑mile radius of competitor restaurants.

GroundTruth’s geo-precise campaign delivered strong, measurable results: display ad click‑through rates exceeded industry standards by 80%, post‑click actions such as getting directions or viewing menus increased by 70%, ads served within 10 miles outpaced benchmarks, and ads within 5 miles of competitors outperformed those outside by 31%. GroundTruth’s targeting helped Outback drive higher engagement and visits in a competitive market.

Outback Steakhouse

Karen Soots

Vice President of Media Services