Case Study: Currys PC World achieves 12.4% incremental store visits with GroundTruth location technology

How Curry's PC World used location technology to drive 12.4% incremental store visits among its omnichannel shoppers

Currys PC World, the UK’s largest electrical retailer, wanted to test how mobile location data could strengthen its omnichannel marketing and drive measurable in‑store visits. They worked with GroundTruth, using Audience Targeting and Location Targeting to identify high‑income homeowners and new or first‑time buyers in the market for premium appliances.

GroundTruth built audiences from historical shopping behaviors and proximity signals, delivered high‑impact interstitials and banners with mapping/directions, and integrated its reporting with DoubleClick Campaign Manager for real‑time store‑visit attribution. The campaign drove a 12.4% uplift in store visitation, improved ROAS tracking, and demonstrated GroundTruth’s ability to convert digital display into measurable offline visits.

Currys PC World