Case Study: OneSight achieves 20% above-benchmark campaign performance with GroundTruth Location Audience Targeting

How location marketing amplified OneSight’s mission

OneSight, an independent nonprofit that brings eye exams and glasses to the 1.1 billion people lacking access to vision care, needed to raise awareness and drive donations for its charitable vision clinics and school‑based vision centers. GroundTruth donated a location‑based ad campaign to support OneSight’s mission, using its Audience Targeting Platform and Location Targeting capabilities (with Blueprint mapping technology) to reach people near eye exam clinics and points of interest.

GroundTruth implemented proximity‑based Location Targeting and behaviorally informed Audience Targeting to engage nearby consumers and build precise segments like frequent visitors and purchase drivers. The campaign was one of the top performers among OneSight’s partners: GroundTruth’s Location Audience Targeting delivered results 20% above benchmark, helping amplify awareness and encourage support in communities where OneSight operates.

OneSight

Laura Lewis

Director, Global Integrated Marketing