Muck Rack

Muck Rack tracks what journalists are saying about the top news of the moment on social media. Muck Rack is a product of Sawhorse Media, a technology company based in the heart of SoHo, New York City that's also behind the Shorty Awards. They believe in the power of technology, design and journalism.

Case Studies

Showing 79 Muck Rack Customer Success Stories

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Allison+Partners - Customer Case Study

Allison+Partners logo

How a pro soccer team uses Muck Rack to build new media relationships, consolidate tools and land international coverage

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How Betches uses Muck Rack to raise its global brand profile

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How Blue Apron uses Muck Rack’s real-time alerts to monitor its brand reputation

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How Bollare uses Muck Rack to thoughtfully—and strategically—send pitches

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How BrandBomb PR uses Muck Rack to land coverage for clients, including an exclusive in Forbes

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How Break of Dawn uses Muck Rack to land clients backlinks—and mentions on late-night TV

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The world’s leading celebration of creativity uses Muck Rack to keep up with the fast pace news cycle

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North America's largest flexible one-way car-sharing service uses Muck Rack to connect with media in new local markets

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How Caro, a creative studio, uses Muck Rack to land clients exclusives — including Vogue

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How the Center for Sustainable Energy, a nonprofit offering clean energy program administration and technical advisory services, uses Muck Rack

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The best-selling Greek yogurt brand identifies reporters outside their typical reach with Muck Rack

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How CMW Media, a full-service public relations and marketing firm specializing in emerging markets such as biotechnology, cannabis and cryptocurrency, uses Muck Rack

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Effective curation of topic-specific lists and pitching university experts are top priorities for this leading liberal arts institution

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The group behind CES easily finds relevant journalists on Muck Rack

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How Crate & Barrel’s public relations team uses Muck Rack to streamline media relations efforts

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How Dittoe PR builds impactful media lists and client reports

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Duolingo found all the journalists writing about endangered languages before launching a course in Hawaiian

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How ECHOS Communications uses Muck Rack to accomplish clients’ media relations, affiliate marketing and event goals

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How Muck Rack helped Ellen Crane APR run her one-woman PR shop

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Estes Public Relations - Customer Case Study

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How Falls & Co. uses Muck Rack to land and track media coverage for its clients

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A global entertainment brand powered by fans depend on Muck Rack to connect with top-tier media contacts

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How public media producer GBH uses Muck Rack to find journalists to pitch digital and broadcast programming

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How affiliate marketing agency Gen3 Marketing uses Muck Rack to drive PR KPIs for clients

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Gogo increases their interactions with journalists accessing their inflight internet service

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The renowned PR agency depends on Muck Rack in order to keep up with what's happening in the media

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SF Goodwill uses Muck Rack to quickly research journalists and create talking points and media briefs

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Group Nine Media - Customer Case Study

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HEC Paris - Customer Case Study

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By reducing time on Twitter and Google, Muck Rack saved these lighting innovators countless hours

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How Hundreds Stories uses Muck Rack to save time on tedious processes

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How IMAGE Skincare uses Muck Rack to prove the value of PR to its stakeholders

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International Committee of the Red Cross - Customer Case Study

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IRC uses Muck Rack to keep track of their journalist contacts and streamline their efforts

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The national foundation bolstering journalism leans on Muck Rack for building targeted media lists

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The global brand strategy and public relations agency uses Muck Rack to broaden their reach and identify new opportunities

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The research-focused university builds media lists and relies on Muck Rack's technology to maintain accurate data

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Life Time uses Muck Rack to streamline their internal processes for list building and pitching

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MacDougall uses Muck Rack to save time and focus on more strategic work

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Muck Rack helps the award-winning news outlet automate routine tasks in their daily workflow

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The oldest and largest nationwide organization of blind Americans uses Muck Rack to advocate on their behalf through media relations

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The oldest national LGBTQ advocacy group in the country uses Muck Rack to save time daily

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New Virginia Majority - Customer Case Study

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How Niche, the leading platform for connecting colleges and schools with students and families, uses Muck Rack as an integral part of their PR strategy

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The designer of outdoor clothing and gear uses Muck Rack to find relevant journalists to share regional stories

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The human rights organization compares media coverage reports with Muck Rack to improve best practices

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PRH uses Muck Rack to create clearly defined searches to find journalists covering very specific topics

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How digital wealth management company Personal Capital uses Muck Rack

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The creative agency develops deep, meaningful journalist relationships by using Muck Rack Pitches

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The S&P 500 global leader in logistics uses Muck Rack for uncovering press hits and monitoring the industry

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PulpPR - Customer Case Study

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Real Chemistry uses Muck Rack to understand what reporters have been writing or talking about lately to better inform their outreach

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This marketing and communications firm specializing in renewable energy, clean technology and non-profits uses Muck Rack to connect with top-tier media

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How Rosarium PR & Marketing Collective uses Muck Rack to land their clients media coverage

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Small Girls PR uses Muck Rack to build key relationships with journalists and stay up-to-date with media

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Sofar Sounds - Customer Case Study

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How Sojern uses Muck Rack to find relevant journalists to pitch around the world

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The food-and-drink marketing agency finds journalists covering niche markets, chefs, and specific foods on Muck Rack

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How Syneos Health uses Muck Rack to achieve their PR goals

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The PR team at the largest Mexican-inspired quick service restaurant would be lost without Muck Rack

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Team One - Customer Case Study

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How Terrorbird Media uses Muck Rack to pitch music stories—from hyperlocal blogs to national magazines

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How The Brand Guild uses Muck Rack to track clients’ impressions, SOV and sentiment

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How The Fletcher Group, a fully remote team, uses Muck Rack to land clients breaking news coverage

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How Muck Rack saves THP hundreds of hours per year creating highly-tailored, automated media lists

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Through pitching on Muck Rack, The Marshall Project sends personalized emails to journalists at scale

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How The Motley Fool, a financial services company dedicated to making the world smarter, happier, and richer, uses Muck Rack

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Tomorrow.io, uses Muck Rack to achieve better results

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Why TriplePoint ditches legacy media databases and spreadsheets for Muck Rack

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USC Dornsife College - Customer Case Study

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How Muck Rack helped UScasinos.com increase pitch responses

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The leading telecommunications company uses Muck Rack to proactively pitch the media

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How Veterans United Home Loans, the largest VA home loan lender in the country, uses Muck Rack

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The leading video platform that’s built for businesses uses Muck Rack to proactively research journalists to pitch

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How-to website uses Muck Rack to save countless hours on their media research

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Wikimedia Foundation uses Muck Rack to expand the impact of their media outreach

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Xenophon Strategies uses Muck Rack to research and do a deep dive with reporters they are interested in pitching

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How Zapier, the leader in task automation, uses Muck Rack

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