Muck Rack B2B Case Studies & Customer Successes

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Muck Rack tracks what journalists are saying about the top news of the moment on social media. Muck Rack is a product of Sawhorse Media, a technology company based in the heart of SoHo, New York City that's also behind the Shorty Awards. They believe in the power of technology, design and journalism.

Case Studies

Showing 167 Muck Rack Customer Success Stories

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Active Minds saves time and expands media reach with Muck Rack

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Allison+Partners - Customer Case Study

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How a pro soccer team uses Muck Rack to build new media relationships, consolidate tools and land international coverage

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Angel City FC builds media relationships and secures international coverage with Muck Rack

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Best Friends Animal Society sharpens PR strategy and demonstrates earned media value with Muck Rack

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How Betches uses Muck Rack to raise its global brand profile

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Betches achieves faster, global PR outreach with Muck Rack

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How Blue Apron uses Muck Rack’s real-time alerts to monitor its brand reputation

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Blue Apron improves brand monitoring and media outreach with Muck Rack

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How Bollare uses Muck Rack to thoughtfully—and strategically—send pitches

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Bollare streamlines media pitching and outreach with Muck Rack

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How BrandBomb PR uses Muck Rack to land coverage for clients, including an exclusive in Forbes

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BrandBomb PR secures top-tier media coverage with Muck Rack

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How Break of Dawn uses Muck Rack to land clients backlinks—and mentions on late-night TV

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Break of Dawn achieves faster media list building and earned media tracking with Muck Rack

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California Budget & Policy Center achieves 52% more unique articles with Muck Rack

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California Budget Center achieves 52% more media coverage with Muck Rack

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The world’s leading celebration of creativity uses Muck Rack to keep up with the fast pace news cycle

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Cannes Lions keeps pace with the fast-moving news cycle with Muck Rack

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car2go achieves targeted, real-time media success with Muck Rack

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car2go connects with local media and builds targeted press lists with Muck Rack

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How Caro, a creative studio, uses Muck Rack to land clients exclusives — including Vogue

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Caro lands client exclusives and streamlines media outreach with Muck Rack

How the Center for Sustainable Energy, a nonprofit offering clean energy program administration and technical advisory services, uses Muck Rack

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Center for Sustainable Energy achieves faster, more accurate journalist research with Muck Rack

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Chobani achieves targeted media outreach and faster issue detection with Muck Rack

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How CMW Media, a full-service public relations and marketing firm specializing in emerging markets such as biotechnology, cannabis and cryptocurrency, uses Muck Rack

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CMW Media streamlines PR processes and saves time with Muck Rack

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Colgate University achieves targeted media coverage and measurable PR impact with Muck Rack

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Colgate University boosts targeted media pitching and coverage reporting with Muck Rack

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Consumer Technology Association achieves media success and seamless team collaboration with Muck Rack

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Consumer Technology Association finds relevant journalists and streamlines media relations with Muck Rack

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How Crate & Barrel’s public relations team uses Muck Rack to streamline media relations efforts

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Crate & Barrel streamlines media relations and reporting with Muck Rack

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Crate & Barrel streamlines media relations and reporting with Muck Rack

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How Dittoe PR builds impactful media lists and client reports

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Dittoe PR streamlines media relations and reporting with Muck Rack

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Duolingo achieves targeted international media outreach and real-time journalist engagement with Muck Rack

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Duolingo expands media reach and targets the right journalists with Muck Rack

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How ECHOS Communications uses Muck Rack to accomplish clients’ media relations, affiliate marketing and event goals

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ECHOS Communications saves time and boosts media relations with Muck Rack

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How Muck Rack helped Ellen Crane APR run her one-woman PR shop

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Ellen Crane APR achieves faster, smarter media outreach with Muck Rack

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Estes Public Relations - Customer Case Study

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Estes Public Relations saves time and targets the right journalists with Muck Rack

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How Falls & Co. uses Muck Rack to land and track media coverage for its clients

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Falls & Co. achieves more accurate media targeting and tracking with Muck Rack

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Fandom achieves targeted, time-saving media outreach with Muck Rack

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Fandom connects with top-tier media and saves time with Muck Rack

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Gambling.com Group streamlines media research and tracking with Muck Rack

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How public media producer GBH uses Muck Rack to find journalists to pitch digital and broadcast programming

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GBH achieves more efficient PR outreach and media monitoring with Muck Rack

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How affiliate marketing agency Gen3 Marketing uses Muck Rack to drive PR KPIs for clients

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Gen3 Marketing drives PR KPIs and coverage reporting efficiency with Muck Rack

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Gogo achieves real-time media monitoring and stronger journalist relationships with Muck Rack

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Golin achieves real-time media success and connected coverage with Muck Rack

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Golin keeps pace with media coverage and strengthens reporter relationships with Muck Rack

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SF Goodwill uses Muck Rack to quickly research journalists and create talking points and media briefs

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Group Nine Media - Customer Case Study

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Group Nine Media saves time and streamlines media coverage with Muck Rack

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Haugen Holdings generates $6 million in earned media value with Muck Rack

HEC Paris achieves targeted international media success with Muck Rack

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HEC Paris improves targeted journalist pitching and media monitoring with Muck Rack

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Hubbell Lighting achieves faster media monitoring and PR efficiency with Muck Rack

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How Hundreds Stories uses Muck Rack to save time on tedious processes

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Hundred Stories saves time on media outreach and reporting with Muck Rack

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How IMAGE Skincare uses Muck Rack to prove the value of PR to its stakeholders

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IMAGE Skincare proves PR value and streamlines media outreach with Muck Rack

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International Committee of the Red Cross - Customer Case Study

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International Committee of the Red Cross achieves targeted media outreach with Muck Rack

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IRC uses Muck Rack to keep track of their journalist contacts and streamline their efforts

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International Rescue Committee streamlines journalist outreach with Muck Rack

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Invoca streamlines PR and strengthens brand visibility with Muck Rack

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Isagenix saves time and improves PR efficiency with Muck Rack

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Knight Foundation achieves targeted media outreach and major national coverage with Muck Rack

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Knight Foundation achieves highly targeted media outreach with Muck Rack

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The global brand strategy and public relations agency uses Muck Rack to broaden their reach and identify new opportunities

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KWT Global boosts media relations productivity with Muck Rack

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Lehigh University achieves faster, more accurate media outreach with Muck Rack

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Lehigh University improves media list accuracy and reporter outreach with Muck Rack

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Life Time uses Muck Rack to streamline their internal processes for list building and pitching

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Life Time streamlines media list building and pitching with Muck Rack

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MacDougall uses Muck Rack to save time and focus on more strategic work

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MacDougall saves time and delivers faster client insights with Muck Rack

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Mother Jones, an award-winning nonprofit investigative news organization, achieves time-saving, strategic media outreach and monitoring with Muck Rack

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Mother Jones saves time and automates media monitoring with Muck Rack

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The oldest and largest nationwide organization of blind Americans uses Muck Rack to advocate on their behalf through media relations

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National Federation of the Blind improves media relations and accessibility with Muck Rack

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The oldest national LGBTQ advocacy group in the country uses Muck Rack to save time daily

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National LGBTQ Task Force saves time and boosts targeted media outreach with Muck Rack

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Navan achieves accurate global media monitoring and executive reporting with Muck Rack

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New Virginia Majority - Customer Case Study

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New Virginia Majority improves media pitch response rates with Muck Rack

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How Niche, the leading platform for connecting colleges and schools with students and families, uses Muck Rack as an integral part of their PR strategy

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Niche streamlines PR outreach and reporting with Muck Rack

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Paschal Roth Public Affairs builds stronger reporter relationships with Muck Rack

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The designer of outdoor clothing and gear uses Muck Rack to find relevant journalists to share regional stories

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Patagonia saves time and builds targeted media lists with Muck Rack

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PEN America, the literary and human‑rights organization, expands media reach and discovers new journalists with Muck Rack

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PEN America expands media reach and improves coverage insights with Muck Rack

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PRH uses Muck Rack to create clearly defined searches to find journalists covering very specific topics

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Penguin Random House finds targeted media opportunities and streamlines PR research with Muck Rack

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How digital wealth management company Personal Capital uses Muck Rack

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Personal Capital builds accurate media lists and monitors instant coverage with Muck Rack

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Praytell achieves faster, more meaningful media connections with Muck Rack

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Praytell builds stronger media relationships and faster media lists with Muck Rack

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Prologis halves daily news compilation time and streamlines media monitoring with Muck Rack

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Prologis saves time on daily news clips with Muck Rack

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PulpPR - Customer Case Study

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PulpPR streamlines pitches, media lists, and journalist relationships with Muck Rack

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Real Chemistry uses Muck Rack to understand what reporters have been writing or talking about lately to better inform their outreach

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Reboot Online streamlines media relations and real-time coverage monitoring with Muck Rack

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This marketing and communications firm specializing in renewable energy, clean technology and non-profits uses Muck Rack to connect with top-tier media

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RenewComm streamlines media outreach and pitching with Muck Rack

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How Rosarium PR & Marketing Collective uses Muck Rack to land their clients media coverage

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Rosarium PR & Marketing achieves better media coverage and faster pitching with Muck Rack

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Small Girls PR achieves faster, targeted media outreach with Muck Rack

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Sofar Sounds - Customer Case Study

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Sofar Sounds improves global media outreach and journalist targeting with Muck Rack

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How Sojern uses Muck Rack to find relevant journalists to pitch around the world

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Sojern streamlines global media list building and coverage tracking with Muck Rack

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Sopexa achieves precise media targeting and faster PR results with Muck Rack

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Sopexa improves targeted media outreach and saves time with Muck Rack

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How Syneos Health uses Muck Rack to achieve their PR goals

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Syneos Health achieves faster media research and PR efficiency with Muck Rack

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Taco Bell achieves amplified media coverage and smarter journalist outreach with Muck Rack

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Taco Bell achieves stronger media coverage and journalist insights with Muck Rack

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Team One - Customer Case Study

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Team One achieves faster journalist research and media tracking with Muck Rack

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Technology PR Solutions saves time and finds more relevant journalists with Muck Rack

How Terrorbird Media uses Muck Rack to pitch music stories—from hyperlocal blogs to national magazines

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Terrorbird Media achieves faster, more targeted music pitches with Muck Rack

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How The Brand Guild uses Muck Rack to track clients’ impressions, SOV and sentiment

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The Brand Guild improves PR reporting and reporter relationships with Muck Rack

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The Dialog Lab streamlines media research and targeted pitching with Muck Rack

How The Fletcher Group, a fully remote team, uses Muck Rack to land clients breaking news coverage

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The Fletcher Group lands more timely media coverage with Muck Rack

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The Honey Partnership achieves 10-hour weekly time savings on targeted media outreach with Muck Rack

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The Honey Partnership saves time on tailored media lists with Muck Rack

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The Marshall Project achieves wider media coverage and faster journalist outreach with Muck Rack

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How The Motley Fool, a financial services company dedicated to making the world smarter, happier, and richer, uses Muck Rack

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The Motley Fool streamlines media relations and tracks coverage with Muck Rack

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The Podglomerate builds journalist relationships and lands podcast coverage with Muck Rack

Three Rings Inc. achieves stronger PR results with Muck Rack

Tomorrow.io, uses Muck Rack to achieve better results

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Tomorrow.io achieves more efficient, personalized PR outreach with Muck Rack

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Travel Costa Mesa levels up PR efficiency and media monitoring with Muck Rack

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Why TriplePoint ditches legacy media databases and spreadsheets for Muck Rack

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TriplePoint achieves better client results and efficiency with Muck Rack

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USC Dornsife College - Customer Case Study

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USC Dornsife College saves time and streamlines media relations with Muck Rack

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How Muck Rack helped UScasinos.com increase pitch responses

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UScasinos.com boosts pitch responses with Muck Rack

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UW Medicine cuts PR reporting time and finds niche reporters with Muck Rack

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The leading telecommunications company uses Muck Rack to proactively pitch the media

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How Veterans United Home Loans, the largest VA home loan lender in the country, uses Muck Rack

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Veterans United Home Loans saves time and boosts earned media results with Muck Rack

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The leading video platform that’s built for businesses uses Muck Rack to proactively research journalists to pitch

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Vidyard saves time on media monitoring and journalist research with Muck Rack

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How-to website uses Muck Rack to save countless hours on their media research

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wikiHow saves hours on media research and coverage tracking with Muck Rack

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Wikimedia Foundation uses Muck Rack to expand the impact of their media outreach

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Wikimedia Foundation expands media outreach impact with Muck Rack

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Xenophon Strategies uses Muck Rack to research and do a deep dive with reporters they are interested in pitching

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Xenophon Strategies streamlines media research and pitching with Muck Rack

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How Zapier, the leader in task automation, uses Muck Rack

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Zapier saves time on media research and outreach with Muck Rack

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