Case Study: PEN America, the literary and human‑rights organization, expands media reach and discovers new journalists with Muck Rack

The human rights organization compares media coverage reports with Muck Rack to improve best practices

PEN America, the literary and human rights organization that defends free expression, needed to expand its press outreach beyond a New York focus as its programming and events grew nationwide. The team also faced the challenge of keeping media contact data current and understanding how their coverage compared with similar organizations in a fast-moving media landscape.

By adopting Muck Rack’s Search, Journalist Maps, Coverage Comparisons and Who Shared My Link tools, PEN America quickly identified local reporters, discovered who was sharing its resources, and built targeted, up‑to‑date press lists. The result: measurable wins—expanded coverage in markets like Detroit and Indianapolis, better alignment of press outreach with national membership, and faster, more confident media engagement.

PEN America

Anoosh Gasparian

External Relations Manager