Case Study: HEC Paris achieves targeted international media success with Muck Rack

HEC Paris - Customer Case Study

HEC Paris, one of Europe’s leading business schools, needed a better way to manage international media relations—especially in markets like the US and UK where its team didn’t know all the outlets or journalists. Their previous tools were slow and geared toward mass distribution, making it hard to find the right reporters for specialized topics and to personalize outreach.

By adopting Muck Rack’s Search, Journalist Maps and Alerts, HEC Paris quickly built targeted, up-to-date media lists, identified journalists who follow the school on Twitter, and monitored competitor coverage. The result was faster, more personalized pitching (including securing a NY Post interview), stronger journalist relationships, improved coverage tracking, and a more efficient PR workflow.

HEC Paris

Julie Dobiecki

International Press Officer