Case Study: Sopexa achieves precise media targeting and faster PR results with Muck Rack

The food-and-drink marketing agency finds journalists covering niche markets, chefs, and specific foods on Muck Rack

Sopexa, the only international marketing agency focused solely on food and drink with 27 offices worldwide, needed a faster, more reliable way to find and engage the right journalists and influencers, track niche and trending topics, and measure press coverage across changing media landscapes and secondary markets. Manually researching contacts and keeping up with freelance bylines was time-consuming and made targeted outreach difficult.

Using Muck Rack’s searchable journalist profiles, keyword and geographic filters, media-list builder, Alerts, and in-platform pitching, Sopexa quickly built precise, relevant lists (e.g., festival and wine-event journalists), tracked coverage tied to client activity, and optimized outreach with open-tracking and bounced-contact resolution. The result: more efficient media outreach, measurable press impact, and significant time savings on monitoring and reporting.

Sopexa

Marie-Camille Pont

PR Coordinator