Case Study: Golin achieves real-time media success and connected coverage with Muck Rack

The renowned PR agency depends on Muck Rack in order to keep up with what's happening in the media

Golin is an integrated PR, digital and content agency with 50 offices worldwide that needed to keep clients visible in a 24/7 news cycle. They faced the challenge of quickly finding the right journalists, monitoring client and competitor mentions across social and traditional media, and measuring not just impressions but the connectivity and engagement of coverage.

By using Muck Rack’s targeted media lists, Alerts, Who Shared My Link and Coverage Reports, Golin discovered timely opportunities, forged reporter relationships (for example, a personalized outreach after a journalist’s Twitter post led to ongoing coverage), and measured how stories spread to amplify messaging. The platform cut down manual monitoring, delivered real-time insights, and helped secure pickup in major outlets like the Associated Press and Huffington Post while providing clear, engagement-focused metrics.

Golin

Stephanie Matthews

Executive Director