Case Study: The Honey Partnership achieves 10-hour weekly time savings on targeted media outreach with Muck Rack

How Muck Rack saves THP hundreds of hours per year creating highly-tailored, automated media lists

The Honey Partnership is a fast-growing, China-inspired social-creative agency that helps brands globalize with social-first campaigns. They were hampered by an outdated, clunky media database and time-consuming manual research—working from bloated 600-person lists with many irrelevant contacts and spending roughly 10 hours a week building outreach lists and hunting for journalists’ social signals.

By adopting Muck Rack’s journalist database, search tools and Twitter integration, Honey now creates hyper-relevant, automatically-updated media lists and conducts social-led outreach that surfaces reporters’ interests. The change delivered faster, more targeted pitches (including quicker replies via Twitter), reduced mistargeting, and an estimated 10 hours saved per week in outreach time.

The Honey Partnership

Harriet Butterfield

PR Outreach Manager