Case Study: Praytell achieves faster, more meaningful media connections with Muck Rack

The creative agency develops deep, meaningful journalist relationships by using Muck Rack Pitches

Praytell is a creative communications agency that blends traditional PR with social and digital strategy. Facing a time‑intensive process for building personalized media lists and the need to connect with reporters beyond narrow beats, the team needed a way to find accurate contacts, understand journalists’ interests, and move quickly as media coverage and outlets shift.

By using Muck Rack’s searchable media database and pitching platform, Praytell can drill into reporters’ topics and social activity to build targeted, up‑to‑date lists and craft more meaningful outreach. The result: faster, more effective media outreach, better event and product pitching, stronger reporter relationships, and measurable PR impact — summed up by their team as “relevant, easy, informative.”

Praytell

Anne Blessing Tenney

Account Director