Case Study: The Marshall Project achieves wider media coverage and faster journalist outreach with Muck Rack

Through pitching on Muck Rack, The Marshall Project sends personalized emails to journalists at scale

The Marshall Project, a nonprofit news organization focused on the U.S. criminal justice system, needed a faster, more targeted way to reach top-tier journalists, identify who was already engaging with their work, and compile media impact roundups for large projects like their "We Are Witnesses" series. Manual research was time-consuming and limited their ability to scale outreach and track coverage.

Using Muck Rack’s pitching platform, journalist mapping and Alerts, the team could send personalized pitches quickly, discover ~4,300 journalists who follow The Marshall Project on Twitter, and automate media monitoring. The result: faster outreach and follow-ups, broader coverage including profiles, TV mentions and social amplification, new media relationships, and streamlined impact reporting.

The Marshall Project

Andrew Epstein

Communications and Development Associate