Case Study: Mother Jones, an award-winning nonprofit investigative news organization, achieves time-saving, strategic media outreach and monitoring with Muck Rack

Muck Rack helps the award-winning news outlet automate routine tasks in their daily workflow

Mother Jones, a reader-supported nonprofit investigative newsroom, needed a faster, more strategic way for a small communications team to pitch radio and TV producers, build targeted media lists, and monitor mentions of the outlet and its reporters. Manual tracking and outdated contact lists made outreach and impact measurement time-consuming, especially when journalists move between outlets or when coverage affects fundraising and visibility.

By using Muck Rack’s up-to-date media database, targeted search and list-building tools, and real-time monitoring and alerts, Mother Jones integrated pitching and media monitoring into its daily workflow. The platform saved the team significant time, improved their ability to reach the right TV/radio producers and journalists, captured coverage and interviews across channels, and helped quantify impact—outcomes the communications director calls an “incredible timesaver.”

Mother Jones

Bridget Botelho

Director of Communications Strategy